Hi, I’m Angeline,

I'm here to help your business thrive.

Not through marketing hot air or quick wins — but through structured thinking, genuine partnership, and a commercial lens across all work.

I started out as a graphic designer — which turned out to be the best possible foundation for the work I do now. It gave me hands-on skills, design-led thinking, and early exposure to everything from business pitches to large-scale campaigns.

That unconventional start led me to advertising agencies in London and Auckland, working alongside some of the best business minds in the industry. Since then I've worked in marketing agencies, in-house, and as a one-person marketer inside companies going global.

25 years in. More than 10 of those working with clients in complex, technical, and engineering industries — businesses where long sales cycles, multiple stakeholders, and hard-won trust are the reality.

Who I work with

My clients partner with me to reach their goals. They're SMEs entering new markets, start-ups bringing a business to life, established companies with growth targets, and founders building their personal brand alongside their business.

What they have in common: they want someone genuinely invested in their success — hands-on, commercially sharp, and quick to understand the intricacies of their business.

I work with people in New Zealand, Australia, Canada, and the US.

Outside of work

Based in sunny Gisborne, New Zealand. Obsessive book geek and average tennis player. Loves travel, adventure, and good coffee.

I'm always happy to have a conversation. If you're facing a business challenge, that's a great place to start.

Angeline
angeline@brandandcharacter.com
+64 21 951 557